Online dating industry growth 2016
Two thirds (66 percent) of online daters have gone on a date with someone they met through a dating site or app, while almost a quarter (23 percent) of them met their significant other through these channels, according to an article entitled "Online Dating & Relationships." 7.Observers are split on their attitudes and perceptions toward online dating.
According to , 11 percent of American adults have enrolled in an online dating service. Online dating sites and dating apps enjoy widespread popularity, and not just among young adults.One of the coauthors of the review said, "Online dating creates a shopping mentality, and that is probably not a particularly good way to go about choosing a mate." Plenty of people think online dating is a total waste of time.Even so, judging by a marriage survey sponsored by Match.com, the odds-on chance of meeting Mr. Right online is significantly better than finding him or her in a bar, at a club, or elsewhere.On the flip side, about 85 percent of single Americans believe that online dating is socially acceptable.A new review of online dating found that "dating sites may warp a person's outlook and expectations in ways that can actually lower the chances of building a successful relationship," a article reported.According to a article, the idea that people who use online dating sites are "desperate" is wrong.
This perception is probably a remnant of an early stigma attached to online dating.
Researchers explain that middle-aged adults represent a "thin dating market"--in other words, dating prospects are slim within their immediate social circles. Most people use online dating sites or mobile dating apps to improve their dating prospects and vet their dates. Other common reasons for using online dating sites or apps include "meeting people who share similar interests or hobbies" (60 percent); "meeting people who share your beliefs or values" (52 percent); "finding someone for a long-term relationship or marriage" (46 percent); and "having a schedule that makes it hard to meet interesting people in other ways" (33 percent), according to a Pew report. Most people know an online dater or someone who used online dating to find a spouse or to form a serious relationship.
If you're not an online dater, you probably know someone who is.
Pew Research Center reports that while few users were online dating in 2005, 15% of all Americans have used online dating sites or apps at some point as of 2015. Pew also recently reported that the share of 18-to-24-year-olds who use these platforms has nearly tripled from 10% in 2013 to 27% today.
Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.