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In some instances, when an NBC News Special Report of breaking news occurs during the Today timeslot, the show's anchors will assume hosting responsibilities and the show will go live across all time zones until such time when the Special Report segment finishes.At that point, viewers outside the Eastern Time Zone will return to regularly-scheduled programming (i.e.
During the first three hours of the program (or in some markets, the first 3½ hours, extending into the first half-hour of Todays fourth hour), local affiliates are offered a five-minute window at :25 and :55 minutes past the hour to insert a local newsbreak (which usually also includes a local forecast, and in large and mid-sized markets, a brief traffic report) and local advertisements, although the show provides additional segments for those affiliates who do not provide such a news insert (certain NBC affiliates that produce an additional morning newscast for a sister station or digital subchannel may pre-tape the local inserts aired during the first one to two hours of Today to focus production responsibilities on their local broadcast).Today retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when it was beaten by Good Morning America again. 2 status since the summer of 2012, each year behind GMA.The show's first broadcast aired on January 14, 1952. "Pat" Weaver, Jr., who was then vice president of NBC.The experiment, which drew criticism from many sides, ended when John Chancellor replaced Garroway in July 1961.Today was a two-hour program for many years, airing from to a.m.In the summer of 1958, television manufacturer Philco complained to NBC that staging Today in a studio explicitly called the RCA Exhibition Hall was unfair (RCA owned NBC at the time).
The network bowed to the pressure, and on July 7, 1958, Today moved across the street to Studio 3K in the RCA Building, where it remained through the early 1960s.
NBC stations in some markets air the third and fourth hours of Today on tape delay.
WHDH in Boston, Massachusetts was an NBC station that would follow this practice to accommodate an hour of local news at am.
(Pacific Time) hour and once completed, will return to the taped East Coast feed.
When the anchors welcome the viewers to the show, they will note the current time as being "Pacific Time" and continue to note it as such until the tape delay is started.
Fred Muggs as the show's mascot during the early years), and local news updates from the network's stations.