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When every conceivable product in existence is available to us at the touch of a button, brick-and-mortar retailers need that spectacle factor to reel us punters in. This concept was realised with a 10 meter-long LED floor and the complex geometrical tessellated mirror wall, where the highly illuminated interior becomes a metaphor for the instant tone-up effect of the skin product, with the products themselves being positioned in the very centre of the space on a-symmetric plinths.Tylko użytkownicy premium mogą oglądać kamerki innych użytkowników.Aby zostać użytkownikiem premium (ZŁOTYM) na całe życie i odblokować tę opcję, musisz tylko jeden raz kupić dowolną ilość tokenów!This is the future of retail, and it’s a future well worth investing in! Never mind – you can experience the space with the below video! Wilkhahn stands worldwide for some of the world’s greatest design.German designed and made, the brand has been making an impression on office design for six decades, and are continuing to step it up with the Metrik and Occo chairs. And most importantly, connect to the essence of the client.
And as an added layer to the overall concept, XEX has built-in a bespoke and strategically directional soundscape, produced in collaboration with local audio-philes Sonihouse to soak the space with an intangible atmosphere.
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Unlike its sibling sectors like workplace, education or even hospitality, retail is an area of design where our industry can ditch the restraint and go big. The project’s creative director Chris Cheung Hon Him explains: “The audience will be immersed in the splendours of our mother nature, ranging from the galaxy and distant stars, rare gemstones, glistens of flowing water and refracted light beams.
We are seeing this more and more, where retailers (and the designers who work with them) are playing a fascinating game of one-ups-manship for who can create the biggest, most conceptual buzz around their brand. These resemble the brightening, moisturizing, protective and vitalizing effects of the product once applied on skin.” In addition to viewing the product, visitors are immersed in a soundscape of alternating colours and dizzying patterns.
It’s also worth noting that we turn away more models than we accept.