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Adult Swim has increased its efforts in the past few months, with a trio of high-profile events that were among its most-watched livestreaming broadcasts ever.In March, Samurai Jack creator Genndy Tartakovsky hosted a Q&A about the revival. —Adult Swim unexpectedly streamed the Season 3 premiere for Rick & Morty.
- Receive virtual gifts and convert them into real money rewards! Q: How will people find my broadcast or be an influencer?Fans will also be superimposed in front of tank footage and attempt to “eat” Snickers by catching bars floating in the tank. PT, State Farm will sponsor a livestream of Williams Street Swap Shop.The network has integrated State Farm into a new segment, The Bonus Room Presented by State Farm, where the hosts talk about “unswappable items” (things they value so much, they would never swap), and created a branded content spot, which will also run on its linear and social platforms.Its March Q&A with Tartakovsky doubled website traffic year over year, with close to 1 million unique visitors.The Rick & Morty April Fools Day debut, sponsored by Carl’s Jr.Between Comic-Con and its live events earlier this year, “we’re able to eventize and capture these real-time moments,” said Christina Miller, president and gm of Adult Swim, Cartoon Network and Boomerang.
“These are moments that matter to the audience, and we can bring them inside of it in a way that is different than what we do on TV.” The key, said Miller, is creating something specifically tailored to the livestreaming platform, “rather than something else that we can just air there.”The network has dabbled with livestreaming for three years, but launched its channel dedicated to livestreaming in early 2016.
“Each one of those have been building blocks,” said Miller.
As Adult Swim has built up its livestreaming platform, it has begun to incorporated sponsors in the past year, starting with Fish Center.
The slate includes Stupid Morning Bullshit (its daily morning news show), Williams Street Swap Shop (a community swap meet) and Development Meeting (in which Adult Swim’s development team conducts business). PT, Snickers will sponsor a livestream of Fish Center, Adult Swim’s daily call-in show featuring footage of fish in an aquarium.
In the “Coin Quest” custom segment, fish will swim through superimposed, Snickers-branded graphics to win points.
This is an evolution of branded content.”The shows also make it to linear each Saturday morning at 4 a.m., as the network airs its livestreaming show As Seen on Adult Swim and a rotation of one of its other series. spot is a very highly-rated moment for us,” said Miller.