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(By the way, don’t rush to the site to do your own search: Google, without notifying the Web site owner, yanked the search engine from the White Revolution site.) It was time to contact the companies and Google to find out what was going on.No, Kraft was not aware that its name and Web address appeared at the White Revolution Web site as a sponsored link, a company spokeswoman said.
After looking into Kraft’s association with the White Revolution search page, Sitkiewicz issued a written statement: “At Kraft, we’re committed to diversity - both in terms of our employee population and in serving a diverse consumer base.
“ Cohen pointed to the Federal Communications Commission, which has upped the fine for those who broadcast or telecast materials that are considered offensive.
“To me, it’s a consumer-choice question,” Cohen said.
Depending upon which keyword was used to search the site, other notable companies popped up, including Amazon.com, Wal-Mart, Jennie-O and Bass Pro Shops, as well as Jewish organizations, the NAACP, African-American companies and religious groups.
In short, corporations and organizations that would not knowingly connect themselves to a white supremacist group were listed as sponsored links on this organization’s search page.
On the other side of the issue is that the Internet is all about freedom of speech.