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For total engagement, Zoosk was the clear winner by a long shot.
What can we derive from the best content of the 2017 Valentine’s season?For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.Many of the dating brands used links to share their owned content or blogs.By sharing it in the comments section below you’ll help out some other seniors.
Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
The top photo, also from Zoosk, celebrated National Hugging Day.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.