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After filling in the questionnaire, the man registered for the site and was delighted with the follow-up email he received.
It said it made a number of attempts to call her since, but that it had not been able to reach her.Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.When the man complained to Elite Singles, it refunded him without a fuss, as it has a 14-day refund policy.When contacted by Telegraph Money, Elite Singles admitted that disappointment over the number of paying members was a “very common” complaint.Because of this it had suspended her account, even though she had not asked for this to happen.
Searchmate has now offered Aileen a full refund of £1,295.
In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.
This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.
Last year, 7.1 million single Britons looked for a partner online, 800,000 more than in 2011, when, according to uk, there were 6.3 million.
But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.
The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.