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This increases the attraction for both visitors and exhibitors, as Berthold Allendorf, Managing Director of Zughansa, stated: “e is a win-win situation for Zughansa.We reach our target group and get orders from them; in addition, we can fire their enthusiasm with interesting talks.
The area for Caravanning & Mobile Recreation was expanded to two complete halls, corresponding to an area of two football fields.We had many good discussions and noticed very high quality among the visitors.The tenfold increase our booth was exactly the right decision.” In the Camping World, visitors had the opportunity to gain a comprehensive picture of the very varied tent offers.Renowned new exhibitors have already announced their participation for next year.” Barbara Müller, Project Manager of e, is delighted with the successful result of the partner events: “We provide our visitors with an optimum enhancement to the extensive travel and leisure time offer of e with the Munich Car Days and Golf Days.” The visitor figures show clearly that this concept has received wide acceptance.” Travel At e, this year's partner country Egypt showed its extensive travel and recreational activities such as diving and kite surfing on the Red Sea and culture offers from Cairo to Luxor to the Valley of the Kings.Mohammed Abdel Gabbar, Director of the Tourist Office Egypt in Germany, looks back positively at e: “We are very satisfied with the trade fair and also certain that our exhibition will take us a step further in attracting even more tourists to Egypt this year.” More Germans than ever spent their vacations in their own country last year. In a survey, more than a third of visitors started that they were interested in offers in Bavaria and Germany.This also created a high level of satisfaction among exhibitors in all topic areas.
Overall, more than 1,300 companies from 65 countries presented their vacation offers and recreation products.
Our dealers were able to sell a wide range of vehicles and consequently also drew a very positive balance.” In addition, 93 percent of the visitors surveyed rated the offering in the field Caravanning & Mobile Recreation as excellent, very good or good.
With some 300 vehicles, the exhibitors presented more caravans and motor homes than ever before.
How big the interest of visitors is for bicycles was also demonstrated to Andreas Weigl, Marketing Manager at the Bavarian e-bike manufacturer Corratec: “It was our first time as an exhibitor at e this year. We were able to sell approximately 160 e-bikes via our dealers in the first few days thanks to this trade fair.
This is definitely a great success.” Water Sports The travel and recreation trade fair e extended its range of action areas in the topic area of water sports by a lake-landscape.
• New record with 135,000 visitors• e bigger than ever with second caravanning hall• Partner Country 2018: Malta In the five days of the trade fair, 135,000 visitors obtained information about innovations and trends for planning their vacations and recreation time.