Adult chat search engine
[Estimated read time: 13 minutes] Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead.
Perhaps it could have something to do with usability?Thus, I bring you amazing (IMHO) data on what people are using Cortana for.As a slightly humorous aside: Cortana’s top search is “Who is Bill Gates? ” expecting her to say “He’s my daddy.” But that’s not how Cortana plays the game! Here’s how she answers the question: One-third of all Cortana queries come from voice.This data was pulled in November, just three months after Windows 10 launched, and already 33% of queries are coming from voice. I’m very interested in getting another look at this data in a few months, when we’re one year out from the launch of Cortana on the desktop, making voice search super accessible around the world.Where it impacts us digital advertisers is how this relates to searches.Are your ads showing up as a result of a voice search query? Okay, we’ve seen that voice is here to stay and it keeps growing, so let’s explore the five most important ways voice and text search differ.
The first thing we think about is query length, right? We pulled data for query length for Cortana searches and compared that with query length for general text searches.
All those times you’ve wished for a better way to understand intent and personalize more effectively? Voice-activated technology is going to switch things up for us marketers, in many beneficial ways. In most cases, if you’re using a personal assistant and activating with your voice, you’re doing some kind of voice search.
And that is the element of voice command I’ll be referring to.
” I think it’s because people are expecting a jokey answer. We cannot measure which queries coming into a search engine are coming from text input and which are coming from voice input.
Early news articles about Cortana really enjoyed the fact that she answered the question, “Who’s your daddy? But we measure what queries via Cortana are happening from text and which from voice — because Cortana is part of the Windows 10 operating system.
Not surprisingly, query length for text searches is pretty short, about 2 words.