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What can we derive from the best content of the 2017 Valentine’s season?We’re continually watching how brands are taking advantage of Facebook’s favored format, video.
On average, the brands posted 30 times to their accounts in the lead up to Valentine’s Day.Many of the dating brands used links to share their owned content or blogs.For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.Of these Pages, Zoosk and Badoo have the biggest amount of followers, 13 million, and 12 million, respectively.e Harmony had 375,000 followers at the time of this posting, and Bumble only had 73,000 followers.When it resonates with your audience in a genuine way, it can pay off.
Grindr’s top posts also were related to politics and LGBT rights.
There is quite a difference in the rankings on Instagram for the top dating brands.
Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.
The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.
Links were the most commonly posted format, followed by photo content.
Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.