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"MLM companies have been a frequent subject of criticism as well as the target of lawsuits. And all this for a low probability venture in which most people fail. All you have to do is be friendly and helpful and provide good customer service and they will buy stuff.Criticism has focused on their similarity to illegal pyramid schemes, price fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion." They tell this to all new recruits in order to not discourage them when they object "But I'm not good at selling". That's why retail jobs tend to be minimum wage, because they are easy. But when you are selling to people who do NOT want what you are offering, that's a whole different ballgame. With Market America, you are not selling to real customers who are seeking your product.
c) In Market America, you are not just selling a product, which is hard enough as already explained, you are selling a DREAM as well - the dream of becoming self-employed and financially independent.For example, if you had started an online auction before Ebay, you would have had the chance to make it big in a new market.But you can’t start an online auction now and compete with Ebay. To make it, you have to start something that’s not been done before, or improve on an existing niche or specialty, which others have not before. First, the majority in Market America or any MLM scheme for that matter, are mathematically guaranteed to FAIL due to the inherent nature of the system.Second, notice that the presenter put "100 percent" next to every level of the downline to make it look tantalizing. Even if Market America's commission structure was a little better than Amway or other MLM's, it can't be at $3600 per week, indirectly implying that it is so easy to reach $3600 per week, that they have had to cap it to make it fair, lest a ton of people exceed it, as if this cap really made a difference. It's as if we are supposed to think "Awww shucks, the most I can make is $3600 a week. Most of them make little or nothing, or end up losing money (see the sourced statistics from Wikipedia below).He said that everyone in your downline, including yourself, receives 100 percent of the BV (commission points) generated by the person at the bottom level. 100 percent can apply to anything, for example, 100 percent of $1 is $1 - it does not make $1 bigger than it actually is. has a slightly different commission structure, or even downline structure, that still does NOT make it "not an MLM" as it claims, for it still fits the DEFINITION of an MLM.Isn't that all very shady and predatory and unnatural? And all this for a low probability venture in which most people fail too. And big money is what recruiters often allude to in their pitches."2) You can’t succeed by just following a formula. Too many other factors come into play, such as talent, passion, drive, dedication, luck, timing, market demand and availability, your network, social skills, personal charisma, karma, destiny, divine will, and other intangibles.
You see, you can’t just emulate a successful person by doing what he/she did and get the same results, at least not in business.
That's how you recruit people and create a downline to try to multiply your commissions, by selling them a dream.
Needless to say, dreams are a concept and therefore harder to sell than products are. After all, your commissions are not going to come from the tooth fairy. In order to sell and recruit, you have two options: Start with your friends and family and social network.
In order to recruit people, you have to use some deception and illusion, which is what MLM schemes always do, because the system can't sell itself at its nuts and bolts level.
Regardless, you have to be an incredible sales person and a great recruiter, but even then, you will get a lot of rejections, and you will have to use exaggerations and misleading claims as well.
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